Auto-reply to comments & DMs.
Build rules that respond to mentions, comments, and direct messages on Instagram and Messenger — with multi-step actions, keyword filters, and merge variables. No AI, no guessing.
Comment contains “price”
Send DM to {{ username }}
Where it runs
Instagram and Messenger are live today. More platforms are on the way.
Comments, DMs, mentions, story mentions.
Messenger
Page messages and conversations.
Business messages — integration in progress.
TikTok
Comments and DMs — pending platform approval.
How it works
Four steps to put your replies on autopilot. Everything below maps to features that exist today.
- Step 01
Connect an account
Connect Instagram or a Messenger page via OAuth. Tokens are refreshed automatically.
- Step 02
Build a rule
Pick a trigger — mention, comment, DM, or story mention — and filter by keywords (contains, exact, or starts with). Scope it to every post or a specific one.
- Step 03
Add actions
Reply to the comment, send a DM, or send a comment. Chain multiple actions in sequence with a per-step delay.
- Step 04
It runs automatically
We process webhooks in the background and retry on failure. If an account ever loses authorization, we surface it instead of silently dropping events.
What you can do
Everything below is shipped today. No waitlist, no “coming soon” sprinkled in.
Rule builder
Triggers on mention, comment, DM, or story mention. Keyword filter with contains, exact, or starts-with. Scope to all posts or one specific post.
Multi-step actions
Reply to a comment, send a DM, or send another comment — chain them in sequence with a configurable delay between steps.
Reliable delivery
Webhooks process asynchronously with automatic retries. We surface accounts that lose authorization instead of silently dropping events.
Audit logs
Every incoming event and rule execution is recorded so you can see exactly what fired, what didn't, and why.
Pause anytime
Toggle any rule active or inactive. Inactive rules stop firing immediately — no need to delete and rebuild.
Merge variables — templating, not AI
Drop these tokens into your reply text and we'll substitute the values from the incoming event. No model is involved; the response is exactly what you write.
Pricing
Start free — 1 rule, no credit card. Add a paid plan when you need more.
Put your replies on autopilot.
Start free with one rule on Instagram or Messenger. Add more when you need them — no AI, no surprises.